Hello!
I'm glad that you opened my project and I hope you will appreciate it. This is my long-term project at the School of Design of the Higher School of Economics.
My goal was to change the familiar look of the packaging of meat and change the thinking of the consumer. For this, I decided to come up with a new graphical language for this category.
So that everyone understands these changes, my presentation begins and ends with a slide with an assortment of products in the store.
So that everyone understands these changes, my presentation begins and ends with a slide with an assortment of products in the store.
THE TARGET AUDIENCE
1 they are people who are still receptive
to new things
2 age 25 - 55 years
3 these are people who have the necessary
salary and who can buy fresh meat
This is one interesting stuffs: T-shirt and photo of my presentation
Thank you!
